At the 74th annual Miss USA 2025 pageant held on October 24, 2025 at the Grand Sierra Resort in Reno, Nevada, Audrey Eckert of Nebraska was crowned the winner, officially becoming the new Miss USA. Business Insider
Her victory comes at a pivotal moment for the Miss USA organization, which has been grappling with leadership turnover, controversy and accusations of mismanagement. The pageant’s new CEO and chairman, Thom Brodeur, described this year’s edition as the beginning of a “new era” — one built on transparency, fairness and a renewed focus on contestant voice and integrity. ad
Audrey Eckert, 23, is a business-administration graduate from the University of Nebraska–Lincoln and previously worked in digital marketing. She beat out more than 50 other delegates and will go on to represent the United States at the Miss Universe 2025 competition in Thailand.
Key changes at Miss USA this year include:
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Removal of a long-standing selection committee, giving a larger role to the judges alone.
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Re-introduction of final-round questions on current events and technology, giving the contestants a platform for intellectual as well as physical presentation. E! Online
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Strong messaging from the leadership that the organization is committed to reforming its culture and restoring trust. People.com
Audrey’s crowning marks not only a personal achievement but also a symbolic reset for the pageant. With the backdrop of past turmoil — including a former titleholder’s resignation citing mistreatment and allegations of a toxic environment — the Miss USA brand appears determined to pivot toward a more empowering and respectful model. HOLA! USA
As she steps into her role, Eckert’s reign will be closely watched as a test of the pageant’s ability to deliver on its promises of change. Her success may serve as the cornerstone of Miss USA’s efforts to rebuild its reputation and relevance for a new generation.
Keywords
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