Google has rolled out a new update to Google Business Profiles, introducing a “Related to Your Search” box that helps users discover similar businesses, services, and places directly within search results.The feature appears on both mobile and desktop search, typically below a business listing. It dynamically displays related profiles,
For example, if someone searches for “coffee shops near me”, the box may now show other nearby cafes with similar menus or ratings — increasing visibility for local businesses that may have previously struggled to appear in the top results.
This update is part of Google’s broader effort to make search results more interactive and user-focused. It helps businesses reach customers who are act
ively exploring related options and gives searchers more choices without leaving the results page.
To take advantage of this update, business owners are encouraged to:
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Keep their Google Business Profile fully updated (photos, reviews, hours, and keywords).
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Use relevant categories and descriptions to help Google understand their offerings.
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Encourage customers to leave honest reviews — as engagement now plays a key role in visibility.
The “Related to Your Search” section highlights Google’s ongoing push to make local discovery faster, smarter, and more intuitive. For small and medium businesses, this change represents a new opportunity to attract potential customers and stand out in a crowded market.
🔍 Search Description
Google introduces a new “Related to Your Search” box in Business Profiles to help users discover similar local businesses. Learn how this feature boosts visibility and engagement for your brand.
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