Running a Woo Commerce store means wrestling with traffic spikes, maintaining performance, and keeping the site stable—even under pressure. For Inspry, a WordPress & Woo Commerce agency, these challenges weren’t just theoretical. Their clients (notably Gama Sonic) were seeing thousands of concurrent users during big product launches or TV campaigns—and their previous hosting could not keep up. That’s when Inspry migrated to Pressable. The results? Dramatic improvements in uptime, speed, and efficiency. Automattic
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The Problem: Hosting That Couldn’t Keep Up
Before the switch, Gama Sonic, one of Inspry’s bigger clients, faced serious issues during traffic surges:
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Their site crashed under the load of 3,500 concurrent users during high-profile events. Automattic
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Even though Inspry had already optimized databases, PHP, caching, and applied custom fixes, the bottleneck was the hosting environment itself. The infrastructure simply failed to handle non-cached actions—like users adding items to carts, filters, and checkout flows. Automattic
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The cost of downtime was high: lost sales, frustrated customers, and damage to reputation. A stable, scalable host became mission‑critical. Automattic
Choosing Pressable: What Set It Apart
Inspry evaluated multiple managed Woo Commerce hosting providers including Cloudways, Kinsta, WP Engine, Rocket.net, Site Ground, and Nexcess. They tested them under load using tools like Loadster and benchmarked speed with tools like GT metrix. Automattic
Key criteria were:
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Handling thousands of concurrent non-cached user actions (cart, checkout, filtering).
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Real‑world load tests, not just marketing promises.
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Cost efficiency—a host should provide scalability without exponentially increasing cost. Automattic
Pressable stood out: it reliably handled 5,000 concurrent users without performance degradation, something few other hosts could match with comparable pricing. Automattic
Implementation: Migration & Setup
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Smooth migration: Inspry used Pressable’s migration plugin/tools, reducing friction in moving Gama Sonic’s site. Automattic
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Built‑in features helped reduce overhead:
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Native caching & staging tools
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Automatic scaling & load balancing
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Management UI that allowed Inspry to keep focus on development, not server tweaks Automattic
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Results: What Improved
| Metric | Before Pressable | After Pressable |
|---|---|---|
| Uptime during major traffic events | Often down or reduced performance | 100% uptime — no downtime or crashes during peak loads Automattic |
| Load times | Sluggish / inconsistent | ~40% faster performance Pressable+1 |
| Operational overhead | High: frequent fixes, server issues | Lower: fewer hosting‑related tickets, more time for strategy/dev work Automattic |
| Cost vs performance | Pay more to scale, but still unreliable | More affordable + reliable scaling without big manual interventions Automattic |
Why This Matters for WooCommerce Store Owners
If you run an online store on WooCommerce and expect or regularly face spikes (e.g. launches, marketing pushes, holiday shopping), then having a hosting partner that can scale automatically becomes crucial. The alternative is risking lost sales, user frustration, and high bounce rates. Pressable’s model shows that it’s possible to combine scalability, reliability, and affordability. Pressable+1
Best Practices Based on Inspry’s Experience
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Do Real Load Testing
Don’t just believe claimed metrics. Use tools like Loadster, Blazemeter, or others to simulate what your visitors will do (cart adds, filtering, checkout) under load. Inspry did just that. Automattic -
Reduce reliance on caching for critical functionality
Some parts of your store can’t be cached (checkout, cart updates). Ensure your host handles non‑cached actions well. -
Use built‑in hosting tools (staging, auto‑scaling, monitoring) so your dev team spends less time on infrastructure.
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Monitor performance continuously
Use uptime monitoring, speed benchmarks (GTmetrix, Lighthouse, etc.), real user monitoring to catch issues early. -
Consider cost per scalability, not just base price
A cheap host may look good initially, but once you hit traffic spikes, you might end up paying more (or losing revenue) due to outages or slow page speed slowing conversions.
Conclusion
For Inspry, switching to Pressable was transformative. Hosting isn’t just a background concern—it’s a foundational part of the Woo Commerce stack. With Pressable, they enabled their clients to handle major traffic surges with confidence, improved performance significantly, reduced pain from server issues, and ultimately preserved sales and customer trust. If you’re running Woo Commerce stores that expect or want to scale, this case study offers a blueprint: test rigorously, choose a host built for scale, don’t compromise on reliability.
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